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Unlock the secrets to powerful digital marketing with
Digital Marketing 100:
Kickstart Your Marketing Journey

for only RM30!

Supercharge your digital marketing game!
This exclusive series is your ultimate ticket to to mastering the strategies that drive real results! 
Buy Now!
Buy Now!

Why You Need This!

All-in-One Powerhouse

Dive into 11 game-changing modules that cover everything from SEO hacks to social media domination, content creation, and beyond! This isn’t just a course—it’s your digital marketing playbook.

Learn from the Best!

Our industry pros bring real-world experience right to your screen. Get insider tips, proven tactics, and cutting-edge strategies that you can apply instantly!

Learn Anytime, Anywhere!

Enjoy lifetime access to the course materials. Learn at your own pace, revisit lessons anytime, and stay updated with the latest trends in digital marketing.

Get To Know The Speakers!

Jan Wong
With years of marketing and analytics consulting experience under his belt, Jan is a seasoned entrepreneur and online strategist. Listed in Forbes 30 Under 30 Asia 2017, he's a sought-after media presence and speaker on digital marketing and entrepreneurship.
Celine Ting
Celine is the current head of OpenAcademy, where she strives to create an authentic and impartial learning experience for students, SMEs, and entrepreneurs. In addition to spearheading multiple digital projects across different industries, she also speaks at digital events and consults on BFM Radio for OpenMinds™ and OpenAcademy.
Daryll Tan
Daryll started his entrepreneurial journey at 21, founding over five businesses. Recognised as a Top 10 Visionary Leader in 2018, he's a consultant for global brands, a speaker on digital marketing, a mentor, and a part-time lecturer. He also shares his insights on BFM Radio.
May Lee
May Lee is an Ads Specialist at OpenMinds, known for creating powerful, data-driven ad campaigns. With her digital marketing skills, she optimises ad strategies on different platforms, helping brands stand out and increase their returns.
Michelle Phang
Michelle Phang, Managing Director at OpenMinds, is a top expert in Digital Analytics. Her friendly and collaborative style energises her team and clients, making her a trusted and admired leader in the field.
Nikita Wong
Nikita, the Account Manager at OpenMinds, leads CRM and Marketing Automation with Constant Contact. She’s helped clients in Malaysia, Singapore, and Hong Kong achieve over 50% higher email engagement and an 85% boost in productivity.

What You’ll Learn
with the Digital Marketing 100

Lesson 1

Fundamentals of Digital Marketing

  • Welcome to DM 100 
  • What is Digital Marketing?
  • Audience Profiling
  • Understanding Customer Behaviour
Lesson 2

Misconception of Digital Marketing

  • Digital Marketing Misconceptions
  • Digital Marketing is Quick and Easy
  • Content ain’t King
  • You Need to be Everywhere
  • Huge Traffic Means Success
  • Traditional Marketing is Irrelevant
Lesson 3

How to Create Quality Content

  • Creating Quality Content
  • Understand Your Objectives
  • Know Your Audience
  • Choose The Right Content
  • Can’t Create? Then Curate!
Lesson 4

Diving Into Ads

  • The Power of Paid Ads
  • Planning Your Paid Ads Strategy
  • Crafting The Perfect Ad
  • Maximum Impact Ads
  • Mastering Paid Ads
Lesson 5

Unlocking The Secrets of Digital Analytics

  • Unlock The Secrets of Digital Analytics
  • Analyse it! Digital Analytics
  • Never Ignore Analytics!
  • Digital Analytics: Best Practices
  • Metric Magic: Boosting Awareness!
  • Metric Magic: Sales & Loyalty
Lesson 6

All About Search Engine Optimisation (SEO)

  • Introduction to SEO
  • Content Relevancy
  • Time Relevancy
  • Security Relevancy
  • Usability Relevancy
  • External Relevancy
Lesson 7

All Things Customer Relationship Management (CRM)

  • The Basics: CRM
  • Debunking CRM Myths
  • Boost Your Business with CRM
  • Mapping Customer Journeys
  • Dive Into Data: Kickstart Your CRM
  • Segment Data By Behaviour
  • Gettin’ Personal to Fulfill Customer Journey
  • Key Metrics For CRM Success
  • CRM Tools & Tech
  • Unlocking CRM Wins With Key Metrics
Lesson 8

Ways to Get More Customers Digitally

  • Get More Customers, Digitally
  • Customise Your Content
  • Find Your Audience
  • Utilise Online Ad Platforms
  • Performance Marketing Works
  • Run Online Campaigns
Lesson 9

Ways to Get More Customers Digitally (Part 2)

  • Everybody Loves Discounts
  • Set Up Shop On Marketplace
  • Collaboration Is The New Competition
  • Live Stream to Upstream
  • Get A Date With Data
  • Decoding Personal Data
Lesson 10

Internal and External Strategies: From Engagement to Conversion

  • From Engagement to Conversion
  • Customer Service: Community Management
  • Customer Relationship Management (CRM)
  • Crafting Good Brand Personas
  • Creating Campaigns
  • Collaborations That Count
  • Influencer Marketing
Lesson 11

Leveraging Platforms to Increase Conversions

  • Ad Management
  • Live Streaming
  • Insight Stats
  • Closing The Loop
  • Welcome to DM100
  • What is Digital Marketing?
  • Audience Profiling
  • Understanding Customer Behaviour
  • Digital Marketing Misconceptions
  • Digital Marketing is Easy & Quick
  • Content ain’t King
  • You Need to be Everywhere
  • Huge Traffic Means Success
  • Traditional Marketing is Irrelevant
  • Creating Quality Content
  • Understand Your Objectives
  • Know Your Audience
  • Choose the Right Content
  • Can’t Create? Then Curate!
  • The Power of Paid Ads
  • Planning Your Paid Ads Strategy
  • Crafting the Perfect Ad
  • Maximum Impact Ads
  • Mastering Paid Ads
  • Unlock the Secrets of Digital Analytics
  • Analyse it! Digital Analytics
  • Never Ignore Analytics!
  • Digital Analytics: Best Practices
  • Metric Magic: Boosting Awareness!
  • Metric Magic: Sales & Loyalty
  • Introduction to SEO
  • Content Relevancy
  • Time Relevancy
  • Security Relevancy
  • Usability Relevancy
  • External Relevancy
  • The Basics: CRM
  • Debunking CRM Myths
  • Boost your Business with CRM
  • Mapping Customer Journeys
  • Dive into Data: Kickstart your CRM
  • Segment Data by Behaviour
  • How to Segment Data
  • Gettin’ Personal to Fulfill Customer Journey
  • Key Metrics for CRM Success
  • CRM Tools & Tech
  • Unlocking CRM Wins with Key Metrics
  • Get More Customers, Digitally
  • Customise Your Content
  • Find your Audience
  • Utilise Online Ad Platforms
  • Performance Marketing Works
  • Run Online Campaigns
  • Everybody Loves Discounts
  • Set Up Shop on Marketplace
  • Collaboration is the New Competition
  • Live Stream to Upstream
  • Get A Date with Data
  • Decoding Personal Data
  • From Engagement to Conversion
  • Internal:Customer Service – Community Management
  • Customer Relationship Management (CRM)
  • Crafting Good Brand Personas
  • Creating Campaigns
  • Externally: Collaborations that Count
  • Influencer Marketing
  • Ad Management
  • Live Streaming
  • Insights Stats
  • Closing the Loop
Buy The Series Now!

Exclusively on the
OpenAcademy app

Exclusively on the
OpenAcademy app

What’s in it for you?

66 videos packed with everything you need to know about digital marketing!

Quizzes at the end of each chapter to help review and test what you’ve learned.

Future discounts for all things OpenAcademy related.

Ready to Kickstart Your Digital Marketing Journey?

You are literally 3 steps away from unlocking the ultimate digital marketing guidebook! 

Follow these easy steps to dive into digital strategies now!

1

Purchase

Purchase the Digital Marketing 100 series now!

2

Download

Download the OpenAcademy app at the App Store and play store to access the series.

3

Learn

Voila! You now have access to learn directly from industry experts. Time to elevate your digital marketing game!

FAQs

OpenAcademy is a platform that enables communities to be able to learn directly from industry practitioners. Our goal is to provide a no-nonsense platform in sharing real, unbiased, non-theory driven content and programmes designed for students, startups, business owners, teams and more!

We only deliver what is tested and working for us. Our content are built on real experiences and insights by practitioners. You will learn from people who are currently working within the industry as strategists, consultants, notable keynote speakers, hands-on practitioners and more!

This series offers a one time payment, giving you unlimited replays of the videos. 

  • There will be 66 videos with expert tips on digital marketing, each lasting from 2 to 5 minutes.
  • Curated quizzes from trainers to track your progress.
  • Future discounts for all things OpenAcademy related.

You can reach out to the trainers via LinkedIn or drop us a message at [email protected] to find out more!

This series is exclusively available on the OpenAcademy app. To start watching, simply download the app from the App Store or Google Play!

Buy The Series Now!

Start Learning Now

Join our community of learners today and start gaining the business insights you need to thrive!

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  • Access to All OpenAcademy Originals Content
  • 500+ Business Insights
  • 300+ Articles and Infographics
  • Extra 200 Creator Credits to learn more from creators!
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  • 500+ Business Insights
  • 300+ Articles and Infographics
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