No fluff. No gimmicks. Just a clear framework you can apply immediately.
Beyond The Profile: Personal Branding On LinkedIn
Looking to stand out on LinkedIn? This lesson plan is your shortcut to a personal brand that gets noticed!
One-time payment. Lifetime access.
6 Course Series
Clear step-by-step guide tailored for you
28 Videos, Learn At Your Pace
Concise, 5-min videos
Get Full Lifetime Access
Detailed walkthrough on how to navigate the platform
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What You'll Learn
Make A Standout First Impression And Master Every Key Section On LinkedIn.
Define Your Professional And Personal Purpose, And Create Content That Truly Resonates Using Clear Pillars.
Craft Scroll-Stopping Posts With A Simple Hook, Body, And Call-To-Action Formula.
Course Information
Instructor
Ling Yah
Course Length
6 Lesson, 2 Hours
Category
Personal Branding
Language
English
Subtitles
English
Price
RM 199, Lifetime Access
Brands And Companies we have had the pleasure to up skill with
“80% of opportunities come to those with a strong personal brand.”
This is a game-changer for you if you:
Want Your LinkedIn to Shine
Learn how to optimise every section of your profile—from your headline to experience—so that you make a strong, lasting first impression on anyone who visits your page.
Struggle to Create Content That Connects
Discover how to define your professional and personal WHY, and use content pillars to generate ideas that are relevant, meaningful, and resonate with your audience.
Want Posts That Actually Engage
Learn how to structure posts that grab attention, deliver valuable content, and end with a clear call-to-action—so your posts spark conversations, build authority, and grow your network.
Lesson Plan Content
Lesson 1
Personal Branding: The Essentials
- Personal Branding 101
- Personal Branding Is Your Edge
- Debunking Myths: Age, Imposter Syndrome, and More
Lesson 2
Optimising Your LinkedIn Profile
- Navigating LinkedIn: A Quick Tour
- Make First Impressions Count On LinkedIn
- Optimise Your Profile For Maximum Impact
- Level Up: Featured and Experience Sections & Company Page
Lesson 3
The Art of Strategic Engagement
- Understanding The Three LinkedIn Levels
- Level 1: Lurking Done Right
- Level 1.1: Creating a Quality Feed
- Level 2: Engagement & Etiquette
- How LinkedIn’s Algorithm Works
Lesson 4
Becoming a Thought Leader
- Level 3: Becoming a Thought Leader
- Finding Your WHY
- The Pillars That Build Your Brand
- Find And Reach Your Target Audience
- Three Types Of Stories To Share
- Craft Your Autobiography
- How To Find Your Hidden Interests
Lesson 5
The Anatomy of Great Content
- The Anatomy Of High-Impact Posts
- The Anatomy of a Great Hook
- The Anatomy of a Great Hook (Part 2)
- In Action: Your Origin Story
- In Action: Industry Insights
Lesson 6
The Art of Longevity
- Secrets to Sustainability
- Repurposing Your Content
- Your 48-hour action plan
- Personal Branding 101
- Personal Branding Is Your Edge
- Debunking Myths: Age, Imposter Syndrome, and More
- Navigating LinkedIn: A Quick Tour
- Make First Impressions Count On LinkedIn
- Optimise Your Profile For Maximum Impact
- Level Up: Featured and Experience Sections & Company Page
- Understanding The Three LinkedIn Levels
- Level 1: Lurking Done Right
- Level 1.1: Creating a Quality Feed
- Level 2: Engagement & Etiquette
- How LinkedIn’s Algorithm Works
- Level 3: Becoming a Thought Leader
- Finding Your WHY
- The Pillars That Build Your Brand
- Find And Reach Your Target Audience
- Three Types Of Stories To Share
- Craft Your Autobiography
- How To Find Your Hidden Interests
- The Anatomy Of High-Impact Posts
- The Anatomy of a Great Hook
- The Anatomy of a Great Hook (Part 2)
- In Action: Your Origin Story
- In Action: Industry Insights
- Secrets to Sustainability
- Repurposing Your Content
- Your 48-hour action plan
PROFILE
Get to Know:
Ling Yah!
Former lawyer turned idea explorer, Ling Yah embraced her “Year of Yes” in 2023/4, diving into podcasting, newsletters, YouTube, and LinkedIn strategy.
She runs So This Is My Why, helping people build personal brands—some of her clients have become LinkedIn Top Voices or gone viral with millions of impressions.
Featured on Business Insider, Tech in Asia, and The Late Late Show with James Corden, she loves reverse-engineering success, sharing insights, and connecting with inspiring people worldwide. From trekking Everest Base Camp during lockdown to navigating the startup and VC world, Ling Yah is on a mission to turn curiosity into real impact.
What’s in it for you?
28 videos on all you need to build a strong personal brand on LinkedIn.
Learn the strategies Ling Yah uses to grow your network, expand your reach, and get noticed by the right people.
Future discounts for all things OpenAcademy related.
How to Start Your Creator Journey?
You are literally 3 steps away from the ultimate LinkedIn strategies!
Follow these easy steps to learn from Ling Yah now!
1
Purchase
Purchase Beyond the Profile: Personal Branding On LinkedIn series now!
2
Access
Follow the steps after purchasing the series.
3
Learn
Voila! You now have access to learn directly from Ling Yah. Time to be strategic on LinkedIn in 2026!
FAQs
This series is perfect for anyone looking to build a strong personal brand and stand out on LinkedIn.
- There will be 28 short videos, each 2 to 5 minutes long, packed with practical, no-fluff strategies for personal branding.
- Future discounts for all things OpenAcademy related.
OpenAcademy is a platform that enables communities to be able to learn directly from industry practitioners. Our goal is to provide a no-nonsense platform in sharing real, unbiased, non-theory driven content and programmes designed for students, startups, business owners, teams and more!
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