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10 Myths about Digital Marketing

11 CHAPTERS

Why is this Series Important?

To be well equipped in digital marketing.
To properly understand and utilise tools and tactics in digital marketing.
To kickstart your digital marketing journey.

Made just for:

Digital Marketers and Beginners in Marketing
People who just started their digital marketing journey.
People who want to dabble into digital marketing.

Browse lessons:

Introduction
Digital marketing is not what it may seem. There's a lot of false information about this industry and we are here to bring clarity to you! So grab a cup of coffee and pull in your focus, cause you might want to take note on these few things.
Myth 1
There has never been a perfect formula for digital marketing. We will always need to twist and turn, adjust ourselves to the current trends and platforms in order to get a suitable marketing plan. Let's take a look on how we can structure ourselves and be comfortable with the constant change.
Myth 2
Digital marketing is more than just having a social platform. Under this big virtual umbrella, there are plenty of options and platforms that we can utilise for our brand and product. Tap in and find out what goes under this umbrella.
Myth 3
Content is important for your brand, but quality content is far more crucial. Quality over quantity will harness better engagement and retain loyal followers. Let's take a look on how we can do it!
Myth 4
Don't forget about them SEO and ad-buy after putting them out! We need to keep track and re-strategise it for effective and optimum results! Here are the basic tips on how we can do it.
Myth 5
Dealing with criticisms and bad comments is not something easy to handle, but if we change our mindset and how we think of it, it may just help us out. Grab a pen and paper, cause you might want to note this down!
Myth 6
In order to stay connected to your followers and get noticed by your target audience, one tip, is to be on relevant platforms, and not all platforms. Tap in to check out why is that!
Myth 7
Not every tool and tech is suitable and functional for your business. It is essential to harness suitable tools and techs. Let's find out why!
Myth 8
Smartphone is the 'it' media now! And conversion to mobile is essential in keeping a business or brand relevant. Here are the basic tips on how we can do it!
Myth 9
Having huge traffic to your platforms may seem like a great success, but in reality, this is not true. Generating the right traffic from the right audience is more important than big numbers. Here's why!
Myth 10
Overnight success is extremely rare in digital marketing and digital campaigns. Time, effort, and resources are the ones that allow your campaign to bare fruit. Advice from us, be patient and let the digital system work it's magic.

Your instructors:

Celine Ting

Managing Director of OpenAcademy

Celine currently heads OpenAcademy, with the goal to build a real and unbiased learning experience for students, SMEs and entrepreneurs. Apart from leading several digital projects across various industries, she has spoken at various digital-related events and is also a panel consultant on BFM Radio as a representative of OpenMinds™ and OpenAcademy.

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Frequently asked questions

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We do have industry practitioners like Freda Liu, Chin Renyi from myBurgerlab, CK Chang from OXWHITE, Kim May Chee from COCOdry and more!

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