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A Good Product vs. A High Conversion Product

Why is this Series Important?

Identify key elements that constitute a brand, including brand identity, values, and positioning.
Understanding how branding influences consumers’ brand preferences and loyalty.

Made just for:

Entrepreneurs, marketers, business owners

Browse lessons:

A Good Product vs. A High Conversion Product
Great products evolve over time. Sasha talks to us about navigating the challenges of product development, with insights into prioritising features based on the user journey, adopting effective product prioritisation methods, and achieving profitability sooner rather than later.

Your instructors:

Sasha Tan

Branding & Product Strategist

Sasha Tan is a seasoned serial entrepreneur with a decade-long career as a 3-time founder and 7-time founding team member. She has played a pivotal role in over 10 startups, contributing to a collective valuation surpassing $400 million. Sasha specializes in high conversion branding and product strategy, with notable successes in her portfolio including Happyfresh (raised USD 95 million), Booster (acquired), Paywatch (raised USD 14.2 million), and Favful (acquired).

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