Adapting Viral Triggers to Social Media


Why is this Series Important?

To delve deep into the real factors behind virality of digital content, beyond the basic advices you will see on the Internet.
To better understand human nature, and apply these insights to improve your content marketing strategies.

Made just for:

Content marketers, digital marketers and content creators.
People who would like to improve the engagement of their digital content.

Browse lessons:

In this series, we will explore how to apply the virality features we have learned thus far in the previous series into improving your social media content strategy. More specifically, how each social media platform differs in terms of culture, and how this affects how the virality factors are played out on each platform.
Introduction to Case Studies
User expectations differ across all social media platforms, and it is important to know what to expect from which platform to know how you can tailor your content and the virality features you learned to engage with audience from each platform.
Facebook Virality Explained
Facebook is the biggest of all the social networks by far, based on just about every measure. Tap in to learn a few tips and tricks on the virality features that apply to Facebook.
Intsagram Virality Explained
No doubt, Instagram has cultivated a certain expectation from its viewers, be it the expectation of aesthetic images or bite-sized content. Let us have a look at how to tailor your content to fit your Instagram content creation strategy.
Twitter Virality Explained
Twitter focuses on words rather than viruals, with that said, whether your content can do well on Twitter depends on how you can infuse the virality factors in the words you use. In this chapter, you will learn more about Twitter virality.
LinkedIn Virality Explained
LinkedIn - a professional networking platform: you can expect the content being shared on this platform to be less bite-sized and more formal. Tap to learn all about the tips and tricks to make your posts go viral on LinkedIn.
From Robot Writer to Viral Content Writer
You don't want to be a robot writer or content creator who just knows how to churn out content according to a schedule. Social media platforms reward those who take the extra miles to connect with their audience. Tap in to learn how to combine everything you have learned into a powerful strategy you can take home with.
Now you have learned from all the good examples of viral content across different social media platforms, and the different virality factors based on human nature, it is time to synthesize everything you have learned and get started! Good luck!

Your instructors:

Lai Chee Seng

Writer, Content Coach and Trainer

Chee Seng has a wide portfolio on crafting and strategizing viral content on social media. He has worked with big brands like Yahoo! Malaysia, LexisNexis, UMobile as well as UNICEF Malaysia, and is also recognized as MIA's 70 Rising LinkedIn Personalities in 2020.


Samuel Soong
Samuel Soong
Samuel Soong
Samuel Soong
Samuel Soong
Samuel Soong
Brian Siew

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