Download App
Sign Up

Brand Storytelling

9 CHAPTERS

Why is this Series Important?

To understand the ways to practice true brand storytelling.
To understand the power and the strategies of brand marketing.

Made just for:

Entrepreneurs and business owners
People who wish to expand their brand names
Digital marketers

Browse lessons:

Introduction
A series entirely based the successful brand storytelling experience of STTOKE. Join Samuel, the co-founder and Head of Marketing of STTOKE, a global brand that aims to change the lifestyles of modern coffee drinkers, as we explore the secrets of true brand storytelling.
What is Brand Storytelling and Why it Matters
Do you know why certain products garner so much attention but others don't? It all boils down to great brand storytelling, which speak to consumers and allow them to be able to instil trust in the brands and their products? Tap in to this chapter find out with us.
The Must-have Elements
Amongst the vast ocean of brand storytelling, how are you supposed to make your brand stand out? Let's tap into this chapter and find out all the essential elements of good brand storytelling.
Brand Humanization with Brand Storytelling
Storytelling is the most direct way of humanizing your brand, making it more relatable and authentic to your consumers. Tap into this chapter and find out more about how brand storytelling humanizes your brand.
Finding Your Whys
Understanding the "whys" of your brand shape the story of your brand, and gives you an edge in finding collaborators and partners for your brand. Tap in and find out how you could find your "whys".
Amplify and Make Your Whys Heard
Once you found your "whys", it is time to amplify this story and tell the world all about your brand and product! But this needs to be done strategically. Tap in and find out the ways we can utilise to get the word of your brand out there.
Dig Deep on the Inside
Letting people in on the inside scoops is another way to tell your brand story. Showcasing the team behind allows you to connect to your customers on a more human and personal level. Tap in and find out how you can do so.
Marketing Your Brand Story
Finally, once you have your brand story ready, you have to market it so everyone hears your brand story. Tap in and find out exactly how you can do this correctly.
Conclusion
The main key points you need to know throughout this series is authenticity and consistency. Now, it is up to you to define your own brand story!

Your instructors:

Samuel Soong

Co-founder of Sttoke

Samuel Soong is the co-founder of Sttoke, the world’s first shatterproof, reusable ceramic cup which won the Gold Winner at Australia’s 2018 Good Design Awards. The brand prides itself on ‘making cups look like iPhones’.

Similar
Digital MarketingEntrepreneurshipTechnology

Effective Lead Capture Strategies

Nikita Wong
Digital MarketingEntrepreneurshipTechnology

The Power of Compelling Lead Magnets

Nikita Wong
Digital MarketingEntrepreneurshipTechnology

The Secret to Getting More Qualified Leads

Nikita Wong
CommunityInnovationTechnology

Fortifying Your Digital Defences

James Lim
CommunityInnovationTechnology

Cybersecurity and Data Protection Policies

James Lim
CommunityInnovationTechnology

Different Types of Malware

Ethan Seow
CommunityInnovationTechnology

Navigating Phishing Scenarios

Ethan Seow
CommunityInnovationTechnology

Understanding How Threats Work

Ethan Seow

Frequently asked questions

Answer this honestly – do you really want to watch a video longer than 5 minutes? Although the content is short, we promise that the content is still structured in a way that provides complete and continuous learning. It’s just that each video that you watch includes one impactful point and takeaway, and we think that sounds like a better deal!

OpenAcademy is a platform that enables communities to be able to learn directly from industry practitioners. Our goal is to provide a no-nonsense platform in sharing real, unbiased, non-theory driven content and programmes designed for students, startups, business owners, teams and more!

The OpenAcademy app is suitable for entrepreneurs, business owners, working professionals and even students that are looking to upskill and discover.

We only deliver what is tested and working for us. Our programmes are built on real experiences and insights by practitioners. You will learn from people who are currently working within the industry as strategists, consultants, notable keynote speakers, hands-on practitioners and more!

We have a variety of industry practitioners available on the app, all the way from F&B owners, UI/UX designers to digital consultants. Some known names are individuals like Freda Liu, Chin Renyi from myBurgerlab, CK Chang from OXWHITE, Kim May Chee from COCOdry and more!

We have more than 30 categories for you to choose from. The topics covers everything you need as an individual looking to get up to date with trends,  discover something new, what it takes to run a business or upskill in your current position ranging from Digital Marketing, Leadership, Cybersecurity to Mental Health at the workplace.

The subscription plan includes unlimited access to all OpenAcademy Originals content – including videos, articles, infographics that are updated regularly on a weekly and monthly basis with additional credits to learn further from the experts. 

Yes we do! We have a free 1 month trial period when you subscribe to our Yearly plan.

Yes, you’re more than welcome to be part of our growing pool of experts! Register your interest here. 

Envelope Linkedin Instagram Facebook

© 2022 OpenAcademy by OpenMinds™

Interested in this series?

Share
Download App

Share this series with you friends