Brand Storytelling


Why is this Series Important?

To understand the ways to practice true brand storytelling.
To understand the power and the strategies of brand marketing.

Made just for:

Entrepreneurs and business owners
People who wish to expand their brand names
Digital marketers

Browse lessons:

A series entirely based the successful brand storytelling experience of STTOKE. Join Samuel, the co-founder and Head of Marketing of STTOKE, a global brand that aims to change the lifestyles of modern coffee drinkers, as we explore the secrets of true brand storytelling.
What is Brand Storytelling and Why it Matters
Do you know why certain products garner so much attention but others don't? It all boils down to great brand storytelling, which speak to consumers and allow them to be able to instil trust in the brands and their products? Tap in to this chapter find out with us.
The Must-have Elements
Amongst the vast ocean of brand storytelling, how are you supposed to make your brand stand out? Let's tap into this chapter and find out all the essential elements of good brand storytelling.
Brand Humanization with Brand Storytelling
Storytelling is the most direct way of humanizing your brand, making it more relatable and authentic to your consumers. Tap into this chapter and find out more about how brand storytelling humanizes your brand.
Finding Your Whys
Understanding the "whys" of your brand shape the story of your brand, and gives you an edge in finding collaborators and partners for your brand. Tap in and find out how you could find your "whys".
Amplify and Make Your Whys Heard
Once you found your "whys", it is time to amplify this story and tell the world all about your brand and product! But this needs to be done strategically. Tap in and find out the ways we can utilise to get the word of your brand out there.
Dig Deep on the Inside
Letting people in on the inside scoops is another way to tell your brand story. Showcasing the team behind allows you to connect to your customers on a more human and personal level. Tap in and find out how you can do so.
Marketing Your Brand Story
Finally, once you have your brand story ready, you have to market it so everyone hears your brand story. Tap in and find out exactly how you can do this correctly.
The main key points you need to know throughout this series is authenticity and consistency. Now, it is up to you to define your own brand story!

Your instructors:

Samuel Soong

Co-founder of Sttoke

Samuel Soong is the co-founder of Sttoke, the world’s first shatterproof, reusable ceramic cup which won the Gold Winner at Australia’s 2018 Good Design Awards. The brand prides itself on ‘making cups look like iPhones’.


Samuel Soong
Samuel Soong
Samuel Soong
Samuel Soong
Samuel Soong
Samuel Soong
Brian Siew

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