Content Creation Do’s and Don’ts


Why is this Series Important?

To learn how to create quality content on social media
To understand the do's and don'ts in content creation

Made just for:

Digital Marketers and Content Creators
People who want to better their content marketing strategies

Browse lessons:

Copy: look at what your competitor is doing
Learning from your competitors is not always a bad idea. By doing so, you can see how they create content and how you can be different from them. Find out more!
Copy and try: test it out for your audience
It's always a good idea to test the waters and keep experimenting. There is no one fixed rule in content creation. Learn more on the importance of testing out the content with your own audience.
Copy and try and learn: understanding and adapting using data
Data and metrics tells us what our followers like and dislike; data also helps us steer the wheel of content creation. Trust your analytics and create quality content. Tap in to learn more!
Don’t look for perfect content: you can’t build viral content
Remember that virality is just a bonus if you managed to hit content jackpot, and even if you do, it is also important that you don't let fame stray you away from your initial goal. Keep in mind to produce content that suits your brand.
Don’t look for perfect audience: the audience will come
We reassure you, if your content is valuable and authentic to your brand value and image, the audience will come and your page will have engagement.
Don’t look for perfect timing: consistency is the key
Being consistent doesn't always mean posting everyday, but rather creating a content schedule and keep to it. That way your content won't look random and irrevalent.

Your instructors:

Min Chia

Community Builder of PichaEats

Min Chia has been involved in grassroot works with refugee communities since three years ago. In PichaEats, she is the community builder who frequently engages with different stakeholders such as the refugee chef and their families, education institutions and student entities. During MCO, she sees opportunities in engaging brands with social media content and co-founded Zucchini and Co., who turns the marketing dollar into a great story and long-term impact by partnering with refugee teens who manage the design.


Samuel Soong
Samuel Soong
Samuel Soong
Samuel Soong
Samuel Soong
Samuel Soong
Brian Siew

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