Content Creation Myths

6 CHAPTERS

Why is this Series Important?

No data was found

Made just for:

Content creators and digital marketers
Individuals who want to improve their content marketing strategy
To help you understand the foundation of content creation
To help you identify the right practices in content creation

Browse lessons:

Introduction
Content creation is an essential element that drives the success of your digital marketing strategy. While it has been around for a very long time, there are still many myths and misconceptions on the subject.
Myth 1: Aim for Virality
We all want to achieve the short moment of fame through viral content. It feels great to have everyone's eyes on you. But, should this be your brand's ultimate goal? Tap into this chapter to find out.
Myth 2: More is Better
Write more. Post more. Design more. That's what they always say. Is more really better? We'll tell you about it in this chapter.
Myth 3: My Business Doesn't Need Content Marketing
Most people assume that content marketing is not needed for their business. If you still believe in this, we hope that you'll change your mind after diving into this chapter.
Myth 4: All My Content Should Centre Around My Business
Imagine you are talking to a friend and this friends always talk about "Me, Me and Me". Would you like it? Probably not. This applies the same to businesses. Tap into this chapter to learn more.
Myth 5: I Can Use the Same Content Marketing Strategy Across Different Brands
Have it ever had the urge to duplicate a successful content marketing strategy for your brand? Tap into this chapter to find out whether your could do so!

Your instructors:

Celine Ting

Managing Director of OpenAcademy

Celine currently heads OpenAcademy, with the goal to build a real and unbiased learning experience for students, SMEs and entrepreneurs. Apart from leading several digital projects across various industries, she has spoken at various digital-related events and is also a panel consultant on BFM Radio as a representative of OpenMinds™ and OpenAcademy.

Similar

Digital MarketingLeadershipPersonal Branding
Benjamin Loh
Digital MarketingLeadershipPersonal Branding
Benjamin Loh
Digital MarketingLeadershipPersonal Branding
Benjamin Loh
Digital MarketingLeadershipPersonal Branding
Benjamin Loh
Digital MarketingLeadershipPersonal Branding
Benjamin Loh
Digital MarketingLeadershipPersonal Branding
Benjamin Loh
Digital MarketingLeadershipPersonal Branding
Benjamin Loh

Frequently asked questions

Answer this honestly – do you really want to watch a video longer than 5 minutes? Although the content is short, we promise that the content is still structured in a way that provides complete and continuous learning. It’s just that each video that you watch includes one impactful point and takeaway, and we think that sounds like a better deal!

OpenAcademy is a platform that enables communities to be able to learn directly from industry practitioners. Our goal is to provide a no-nonsense platform in sharing real, unbiased, non-theory driven content and programmes designed for students, startups, business owners, teams and more!

The OpenAcademy app is suitable for entrepreneurs, business owners, working professionals and even students that are looking to upskill and discover.

We only deliver what is tested and working for us. Our programmes are built on real experiences and insights by practitioners. You will learn from people who are currently working within the industry as strategists, consultants, notable keynote speakers, hands-on practitioners and more!

We have a variety of industry practitioners available on the app, all the way from F&B owners, UI/UX designers to digital consultants. Some known names are individuals like Freda Liu, Chin Renyi from myBurgerlab, CK Chang from OXWHITE, Kim May Chee from COCOdry and more!

We have more than 30 categories for you to choose from. The topics covers everything you need as an individual looking to get up to date with trends,  discover something new, what it takes to run a business or upskill in your current position ranging from Digital Marketing, Leadership, Cybersecurity to Mental Health at the workplace.

The subscription plan includes unlimited access to all OpenAcademy Originals content – including videos, articles, infographics that are updated regularly on a weekly and monthly basis with additional credits to learn further from the experts. 

Yes we do! We have a free 1 month trial period when you subscribe to our Yearly plan.

Yes, you’re more than welcome to be part of our growing pool of experts! Register your interest here. 

Share this series with you friends