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Content Creation Myths

6 CHAPTERS

Why is this Series Important?

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Made just for:

Content creators and digital marketers
Individuals who want to improve their content marketing strategy
To help you understand the foundation of content creation
To help you identify the right practices in content creation

Browse lessons:

Introduction
Content creation is an essential element that drives the success of your digital marketing strategy. While it has been around for a very long time, there are still many myths and misconceptions on the subject.
Myth 1: Aim for Virality
We all want to achieve the short moment of fame through viral content. It feels great to have everyone's eyes on you. But, should this be your brand's ultimate goal? Tap into this chapter to find out.
Myth 2: More is Better
Write more. Post more. Design more. That's what they always say. Is more really better? We'll tell you about it in this chapter.
Myth 3: My Business Doesn't Need Content Marketing
Most people assume that content marketing is not needed for their business. If you still believe in this, we hope that you'll change your mind after diving into this chapter.
Myth 4: All My Content Should Centre Around My Business
Imagine you are talking to a friend and this friends always talk about "Me, Me and Me". Would you like it? Probably not. This applies the same to businesses. Tap into this chapter to learn more.
Myth 5: I Can Use the Same Content Marketing Strategy Across Different Brands
Have it ever had the urge to duplicate a successful content marketing strategy for your brand? Tap into this chapter to find out whether your could do so!

Your instructors:

Celine Ting

Managing Director of OpenAcademy

Celine currently heads OpenAcademy, with the goal to build a real and unbiased learning experience for students, SMEs and entrepreneurs. Apart from leading several digital projects across various industries, she has spoken at various digital-related events and is also a panel consultant on BFM Radio as a representative of OpenMinds™ and OpenAcademy.

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