Content Creation


Why is this Series Important?

To upskill yourself in content marketing.
To understand the basic elements in creating suitable content.
To build a strong foundation in content marketing.

Made just for:

Marketers and Digital Marketing Beginners
People who are new to content marketing.
People who want to kickstart their digital marketing journey.

Browse lessons:

Finding Your Voice
The suitable tone, the correct terms and the vibe of your content must be aligned with your brand image and target audience. Let's find your voice!
Content Pillars
Without content pillars, we would be drifting in a sea of content, unable to stand out and anchor our position effectively. Let's see how we can find the suitable content pillar for your brand!
Planning Your Content
Content planning can be quite daunting! We will be going through 3 ways to help you when it comes to planning your content.

Your instructors:

Celine Ting

Managing Director of OpenAcademy

Celine currently heads OpenAcademy, with the goal to build a real and unbiased learning experience for students, SMEs and entrepreneurs. Apart from leading several digital projects across various industries, she has spoken at various digital-related events and is also a panel consultant on BFM Radio as a representative of OpenMinds™ and OpenAcademy.


Samuel Soong
Samuel Soong
Samuel Soong
Samuel Soong
Samuel Soong
Samuel Soong
Brian Siew

Frequently asked questions

OpenAcademy is the brainchild of OpenMinds™, a data driven mar-tech consultancy company based in Malaysia and Hong Kong. We launched to provide a no-nonsense platform in sharing real, unbiased, non-theory driven programmes designed for students, startups, business owners, teams and more!

We only deliver what is tested and working for us. Our programmes are built on real experiences and insights by practitioners. You will learn from people who are currently working within the industry as strategists, consultants, notable keynote speakers, hands-on practitioners and more!

Our videos are short and easy to digest. Each video is between 3-5 minutes.

We do have industry practitioners like Freda Liu, Chin Renyi from myBurgerlab, CK Chang from OXWHITE, Kim May Chee from COCOdry and more!

We have more than 30 categories for you to choose from, ranging from Digital Marketing to Mental Health.

OpenAcademy app is suitable for entrepreneurs, business owners, working professionals and even students!

The subscription plan includes unlimited access to all OpenAcademy Originals content and also additional creator credits!

Yes we do! We have additional free 1 month trial for you if you’re subscribing to Yearly plan.

Yes you’re more than welcome to be part of us. Register your interest here. 

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