Content Creation

3 CHAPTERS

Why is this Series Important?

To upskill yourself in content marketing.
To understand the basic elements in creating suitable content.
To build a strong foundation in content marketing.

Made just for:

Marketers and Digital Marketing Beginners
People who are new to content marketing.
People who want to kickstart their digital marketing journey.

Browse lessons:

Finding Your Voice
The suitable tone, the correct terms and the vibe of your content must be aligned with your brand image and target audience. Let's find your voice!
Content Pillars
Without content pillars, we would be drifting in a sea of content, unable to stand out and anchor our position effectively. Let's see how we can find the suitable content pillar for your brand!
Planning Your Content
Content planning can be quite daunting! We will be going through 3 ways to help you when it comes to planning your content.

Your instructors:

Celine Ting

Managing Director of OpenAcademy

Celine currently heads OpenAcademy, with the goal to build a real and unbiased learning experience for students, SMEs and entrepreneurs. Apart from leading several digital projects across various industries, she has spoken at various digital-related events and is also a panel consultant on BFM Radio as a representative of OpenMinds™ and OpenAcademy.

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Frequently asked questions

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