Digital Branding For A Cause

3 CHAPTERS

Why is this Series Important?

To understand how to do cause branding.
To understand learn steps on how to use digital branding to push a cause!
To learn how to align your brand identity with your cause.

Made just for:

People who are passionate about a cause.
Those that are looking to use digital branding to share their cause.
Entrepreneurs who want to make a social impact!

Browse lessons:

The Importance of Digital Branding For A Cause
Here are some reasons why digital branding is important to when pushing a cause or when you want to make a social impact.
Aligning Your Cause Branding to Your Brand Identity
Aligning a cause to your brand and identity allows you to not only serve a purpose in bringing good to the community, but also provides a reason for your consumers to contribute and be aware of the same cause your brand stands for.
How to tell your story to push a cause!
The main reason of telling a story for a cause is to bring awareness to your community and convince your consumers to advocate for the same purpose as your brand does. Here are some tips on how you can do that!

Your instructors:

Suzanne Ling

Co-Founder and Chief Technology Officer of PichaEats

Suzanne Ling is a Co-founder and Head of Operations for PichaEats. She has been largely responsible for PichaEats’ digital marketing-driven success, overseeing a team of young and dynamic creatives including graphic designers, videographers and social media content creators. She first met Kim as a university student, where they both founded education volunteering programme Hands of Hope, in 2014. The psychology graduate turned marketer has established herself within the entrepreneurial sphere, having conducted workshops for the likes of MaGIC, MDEC, Microsoft, Exabytes and more, while also hosting webinars with companies such as McDonald’s Malaysia, Netflix, MyBurgerLab, and Inside Scoop. She is regularly invited to share about digital marketing and social media management.

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