Engagement to Conversion

12 CHAPTERS

Why is this Series Important?

To kickstart your journey in digital marketing.
To understand the basics of turning engagement to conversion.

Made just for:

Digital Marketers and Beginners in Marketing
People who want to kickstart their Digital Marketing journeys
People who want to dabble in Digital Marketing

Browse lessons:

Introduction
People are generally more interested in the conversion side of businesses, and it's not wrong. Here, we are going to give you tips on how we can enhance engagement and bring more conversion for your business.
Internally - 1
Customer service and community management are in the converting your customers. Let's find out why.
Internally - 2
It is important to maintain good relationships with customers and clients. Keeping track of data and CRM are essential in this guide.
Internally - 3
Brand persona is the personality of your brand. It brings relevancy, connection and character to your brand image. Here is why brand persona is crucial for your business, and how to build one that stands out from the crowd.
Internally - 4
Campaign is one of the best ways to enhance engagement and bring conversion to your brand. Let's take a look at how this works.
Externally - 1
Collaborations and partnerships are great ways to not only bring conversions but also helps escalate your brand awareness. Tap in to find out more!
Externally - 2
Influencer Marketing, a ubiquitous phenomenon but a not very well understood concept. Learn how to utilize influencer marketing in a smart way gain massive traffic and eventually bring conversion.
Externally - 3
Be in the market. We can choose between physical or virtual markets or even both. Check out how to utilize the ready-made platforms to boost engagement and conversion.
Platform Specific - 1
Those who create and utilize ads wisely can generate quality leads and brings massive conversion. Let's take a look at how we can do this!
Platform Specific - 2
Live streaming is a great tool to give your brand an authentic colour. It is more interactive and personal to your customers. It is also a great way to showcase your brand in a transparent light. Learn more on live streaming by tapping in!
Platform Specific - 3
Platform insights are the data and numbers that show you what your customers are interested in. These numbers can teach us valuable insights on how we can create better more effective content. Tap in to learn more!
Summary
Now it is time for you to take action! Utilize these tips and you will start to see your brand engagement turning into conversions in no time!

Your instructors:

Daryll Tan

Co-Founder of OpenMinds

Daryll’s entrepreneurial journey started at the age of 21. He has since founded more than 5 other businesses and was recognised as the Top 10 Visionary Leaders on Beyond Exclamation 2018. He has consulted international brands across industries, and is a frequent speaker on digital marketing, leadership and entrepreneurship, a mentor at YCM and various startup communities, a part time Digital Marketing lecturer, and a subject matter expert on BFM Radio.

Similar

CareerEntrepreneurshipInnovation
Harith Ridzuan
CareerCreativeEntrepreneurship
Annice Lyn
CommunicationEntrepreneurshipLeadership
Bikesh Lakhmichand
EntrepreneurshipLeadershipTechnology
Daniel Cerventus
Digital MarketingE-commerceEntrepreneurship
Sasha Tan
Digital MarketingE-commerceEntrepreneurship
Sasha Tan
Digital MarketingE-commerceEntrepreneurship
Sasha Tan

Frequently asked questions

Answer this honestly – do you really want to watch a video longer than 5 minutes? Although the content is short, we promise that the content is still structured in a way that provides complete and continuous learning. It’s just that each video that you watch includes one impactful point and takeaway, and we think that sounds like a better deal!

OpenAcademy is a platform that enables communities to be able to learn directly from industry practitioners. Our goal is to provide a no-nonsense platform in sharing real, unbiased, non-theory driven content and programmes designed for students, startups, business owners, teams and more!

The OpenAcademy app is suitable for entrepreneurs, business owners, working professionals and even students that are looking to upskill and discover.

We only deliver what is tested and working for us. Our programmes are built on real experiences and insights by practitioners. You will learn from people who are currently working within the industry as strategists, consultants, notable keynote speakers, hands-on practitioners and more!

We have a variety of industry practitioners available on the app, all the way from F&B owners, UI/UX designers to digital consultants. Some known names are individuals like Freda Liu, Chin Renyi from myBurgerlab, CK Chang from OXWHITE, Kim May Chee from COCOdry and more!

We have more than 30 categories for you to choose from. The topics covers everything you need as an individual looking to get up to date with trends,  discover something new, what it takes to run a business or upskill in your current position ranging from Digital Marketing, Leadership, Cybersecurity to Mental Health at the workplace.

The subscription plan includes unlimited access to all OpenAcademy Originals content – including videos, articles, infographics that are updated regularly on a weekly and monthly basis with additional credits to learn further from the experts. 

Yes we do! We have a free 1 month trial period when you subscribe to our Yearly plan.

Yes, you’re more than welcome to be part of our growing pool of experts! Register your interest here. 

Share this series with you friends