Engagement to Conversion


Why is this Series Important?

To kickstart your journey in digital marketing.
To understand the basics of turning engagement to conversion.

Made just for:

Digital Marketers and Beginners in Marketing
People who want to kickstart their Digital Marketing journeys
People who want to dabble in Digital Marketing

Browse lessons:

People are generally more interested in the conversion side of businesses, and it's not wrong. Here, we are going to give you tips on how we can enhance engagement and bring more conversion for your business.
Internally - 1
Customer service and community management are in the converting your customers. Let's find out why.
Internally - 2
It is important to maintain good relationships with customers and clients. Keeping track of data and CRM are essential in this guide.
Internally - 3
Brand persona is the personality of your brand. It brings relevancy, connection and character to your brand image. Here is why brand persona is crucial for your business, and how to build one that stands out from the crowd.
Internally - 4
Campaign is one of the best ways to enhance engagement and bring conversion to your brand. Let's take a look at how this works.
Externally - 1
Collaborations and partnerships are great ways to not only bring conversions but also helps escalate your brand awareness. Tap in to find out more!
Externally - 2
Influencer Marketing, a ubiquitous phenomenon but a not very well understood concept. Learn how to utilize influencer marketing in a smart way gain massive traffic and eventually bring conversion.
Externally - 3
Be in the market. We can choose between physical or virtual markets or even both. Check out how to utilize the ready-made platforms to boost engagement and conversion.
Platform Specific - 1
Those who create and utilize ads wisely can generate quality leads and brings massive conversion. Let's take a look at how we can do this!
Platform Specific - 2
Live streaming is a great tool to give your brand an authentic colour. It is more interactive and personal to your customers. It is also a great way to showcase your brand in a transparent light. Learn more on live streaming by tapping in!
Platform Specific - 3
Platform insights are the data and numbers that show you what your customers are interested in. These numbers can teach us valuable insights on how we can create better more effective content. Tap in to learn more!
Now it is time for you to take action! Utilize these tips and you will start to see your brand engagement turning into conversions in no time!

Your instructors:

Daryll Tan

Co-Founder of OpenMinds

Daryll’s entrepreneurial journey started at the age of 21. He has since founded more than 5 other businesses and was recognised as the Top 10 Visionary Leaders on Beyond Exclamation 2018. He has consulted international brands across industries, and is a frequent speaker on digital marketing, leadership and entrepreneurship, a mentor at YCM and various startup communities, a part time Digital Marketing lecturer, and a subject matter expert on BFM Radio.


Harith Ridzuan
Annice Lyn
Bikesh Lakhmichand
Daniel Cerventus
Digital MarketingE-commerceEntrepreneurship
Sasha Tan
Digital MarketingE-commerceEntrepreneurship
Sasha Tan
Digital MarketingE-commerceEntrepreneurship
Sasha Tan

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