Getting Started with Digital Marketing


Why is this Series Important?

To grasp the fundamentals of Digital Marketing.
The pillar to creating every digital strategy.
To help with the start of your digital journey.

Made just for:

Digital Marketing Beginners
People who want to dabble into Digital Marketing
Marketers who would like to upskill in Digital Marketing

Browse lessons:

A quick overview of what this Getting Started with Digital Marketing series is all about and what it entails!
Digital Marketing
We will be diving into what digital marketing is, what it includes and the different aspects of digital marketing. Finally, understanding that Digital Marketing is an ecosystem.
Audience Profiling
Knowing your audience is important! Before you start any strategy, you need to know who you're marketing for, who you are trying to reach with your content. Let's dive into what it takes to start audience profiling.
Customer Journey
Every audience goes through a journey before becoming a paying customer! Let's take a look at the importance of customer journey and how they can find you and your brand!

Your instructors:

Jan Wong

Co-Founder of OpenMinds™

With years of marketing and analytics consulting experience under his belt, Jan is a seasoned entrepreneur and online strategist. Listed in Forbes 30 Under 30 Asia 2017, he’s been featured on various media, an accomplished speaker in digital marketing and entrepreneurship, a catalyst partner with organisations like Global Entrepreneurship Week, TechStars, and SGNEXT50 to continuously mentor and speak at regional workshops, events and conferences.


Samuel Soong
Samuel Soong
Samuel Soong
Samuel Soong
Samuel Soong
Samuel Soong
Brian Siew

Frequently asked questions

OpenAcademy is the brainchild of OpenMinds™, a data driven mar-tech consultancy company based in Malaysia and Hong Kong. We launched to provide a no-nonsense platform in sharing real, unbiased, non-theory driven programmes designed for students, startups, business owners, teams and more!

We only deliver what is tested and working for us. Our programmes are built on real experiences and insights by practitioners. You will learn from people who are currently working within the industry as strategists, consultants, notable keynote speakers, hands-on practitioners and more!

Our videos are short and easy to digest. Each video is between 3-5 minutes.

We do have industry practitioners like Freda Liu, Chin Renyi from myBurgerlab, CK Chang from OXWHITE, Kim May Chee from COCOdry and more!

We have more than 30 categories for you to choose from, ranging from Digital Marketing to Mental Health.

OpenAcademy app is suitable for entrepreneurs, business owners, working professionals and even students!

The subscription plan includes unlimited access to all OpenAcademy Originals content and also additional creator credits!

Yes we do! We have additional free 1 month trial for you if you’re subscribing to Yearly plan.

Yes you’re more than welcome to be part of us. Register your interest here. 

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