Getting Started with Digital Marketing

4 CHAPTERS

Why is this Series Important?

To grasp the fundamentals of Digital Marketing.
The pillar to creating every digital strategy.
To help with the start of your digital journey.

Made just for:

Digital Marketing Beginners
People who want to dabble into Digital Marketing
Marketers who would like to upskill in Digital Marketing

Browse lessons:

Introduction
A quick overview of what this Getting Started with Digital Marketing series is all about and what it entails!
Digital Marketing
We will be diving into what digital marketing is, what it includes and the different aspects of digital marketing. Finally, understanding that Digital Marketing is an ecosystem.
Audience Profiling
Knowing your audience is important! Before you start any strategy, you need to know who you're marketing for, who you are trying to reach with your content. Let's dive into what it takes to start audience profiling.
Customer Journey
Every audience goes through a journey before becoming a paying customer! Let's take a look at the importance of customer journey and how they can find you and your brand!

Your instructors:

Jan Wong

Co-Founder of OpenMinds™

With years of marketing and analytics consulting experience under his belt, Jan is a seasoned entrepreneur and online strategist. Listed in Forbes 30 Under 30 Asia 2017, he’s been featured on various media, an accomplished speaker in digital marketing and entrepreneurship, a catalyst partner with organisations like Global Entrepreneurship Week, TechStars, and SGNEXT50 to continuously mentor and speak at regional workshops, events and conferences.

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We have more than 30 categories for you to choose from. The topics covers everything you need as an individual looking to get up to date with trends,  discover something new, what it takes to run a business or upskill in your current position ranging from Digital Marketing, Leadership, Cybersecurity to Mental Health at the workplace.

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