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Good Branding vs. High Conversion Branding

Why is this Series Important?

Identify key elements that constitute a brand, including brand identity, values, and positioning.
Understanding how branding influences consumers’ brand preferences and loyalty.

Made just for:

Entrepreneurs, marketers, business owners

Browse lessons:

Good Branding vs. High Conversion Branding
Shifting the perspective on branding, Sasha goes beyond aesthetics, emphasising the role of branding in attracting and resonating with ideal customers. Learn to create branding that goes beyond visuals and connects with the target audience on a deeper level.

Your instructors:

Sasha Tan

Branding & Product Strategist

Sasha Tan is a seasoned serial entrepreneur with a decade-long career as a 3-time founder and 7-time founding team member. She has played a pivotal role in over 10 startups, contributing to a collective valuation surpassing $400 million. Sasha specializes in high conversion branding and product strategy, with notable successes in her portfolio including Happyfresh (raised USD 95 million), Booster (acquired), Paywatch (raised USD 14.2 million), and Favful (acquired).

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