Good Positioning vs. High Conversion Positioning

Why is this Series Important?

Identify key elements that constitute a brand, including brand identity, values, and positioning.
Understanding how branding influences consumers’ brand preferences and loyalty.

Made just for:

Entrepreneurs, marketers, business owners

Browse lessons:

Good Positioning vs. High Conversion Positioning
Sasha explores the difference between standard positioning and high conversion positioning, introducing the "Facet Persona Method" to compel buyers to purchase.

Your instructors:

Sasha Tan

Branding & Product Strategist

Sasha Tan is a seasoned serial entrepreneur with a decade-long career as a 3-time founder and 7-time founding team member. She has played a pivotal role in over 10 startups, contributing to a collective valuation surpassing $400 million. Sasha specializes in high conversion branding and product strategy, with notable successes in her portfolio including Happyfresh (raised USD 95 million), Booster (acquired), Paywatch (raised USD 14.2 million), and Favful (acquired).

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