How To: Find the Right People

Why is this Series Important?

Get insights into how the Malaysian team behind Sttoke started their business abroad in Australia and has since expanded their distribution to over 15 countries worldwide.
Understand the key factors of establishing, managing, and growing a business remotely: from market research and distribution, to managing operations remotely and overcoming language and cultural barriers in marketing.

Made just for:

Entrepreneurs or Business owners looking to start or expand a business abroad

Browse lessons:

How To: Find the Right People
Samuel tells us the importance of finding and working with the right distributor, especially when entering an international market.

Your instructors:

Samuel Soong

Co-founder of Sttoke

Samuel Soong is the co-founder of Sttoke, the world’s first shatterproof, reusable ceramic cup which won the Gold Winner at Australia’s 2018 Good Design Awards. The brand prides itself on ‘making cups look like iPhones’.

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