How to Know When A Crisis Hits


Why is this Series Important?

To understand the process of a potential crisis
To understand the ways of detecting incoming crises and issues

Made just for:

Business Owners, Entrepreneurs and Startup Founders
People who want to future-proof their businesses
People who have or are experiencing a crisis in their businesses

Browse lessons:

Worried about where exactly to pinpoint before a disaster strikes? Put those worries aside, as we break down the juices on which direction a potential crisis will appear before it's too late.
Mitigating Priorities
Understanding your brand identity is one thing, but drafting plans in protecting and defending your brand is another. Here are some tips on how you can prepare for potential crises and understand the best time to get involved.
Social Listening
From simple reviews on products to deep sentiments regarding your brand image, it is crucial to know what the general public is talking about when your brand or product is brought up in the conversation. Here are some tools and tips to get started!
What Are the Warning Signals?
Still confused as to what exactly are the warning signals that hints an incoming crisis? Worry no more, tap in as we discuss in detail on the types of warning signals that you need to look out for, in order to be prepared for the worst before it happens.

Your instructors:

Dr. Craig J Selby

Founder Partner at Orchan Consulting Asia

Dr. Craig J Selby is the co-founder and managing director at Orchan Consulting Asia, an established one-stop for change and crisis management. Craig is a strategist with focus on reputation and crisis communications, brand communications, and change management. An academic at heart, he co-founder The Third Degree a year ago, a support and knowledge platform for postgraduate research students.


James Lim
Ethan Seow
Ethan Seow
Ethan Seow
Earnest Lim
Celine Ting

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