How to Produce Viral Content Yourself


Why is this Series Important?

To delve deep into the real factors behind virality of digital content, beyond the basic advices you will see on the Internet.
To better understand human nature, and apply these insights to improve your content marketing strategies.

Made just for:

Content marketers, digital marketers and content creators.
People who would like to improve the engagement of their digital content.

Browse lessons:

After learning about the different reasons why humans share content, and the features of virality, this is the time when you apply what you have learned into your own content creation. Tap in to get started!
Know Your Stuff Better Than Anyone Else
The first step to produce viral content yourself is to make sure your content is from a trustworthy source, to give your audience more of a reason to share your content. Remember, people want to look smart when sharing? Tap to learn all about how you can make your content trustworthy.
Forget About Word Count
Is there a formula to the right word count? Tap to learn more about whether word count is a factor that affects whether your content goes viral or not.
Give the Audience What They Want
Knowing what your audience want to see or read is vital to a piece of content going viral. It could be as simple as wording an eye-catchy headline which draws the audience's attention. Tap in to learn how to create content that your audience actually wants to see.
Get Your Word Choice Right
It is all about the way you deliver your content to keep your target audience fascinated. In this chapter, you will learn all about picking the right word choice to engage your audience. Tap in to learn the tips and tricks to select the right word choice!
Tell an Unforgettable Story
The difference between a well-engaged content and one that is not is the narrative. Tap in to find out how you can use good storytelling to keep your audience engrossed in reading everything from the start to the end.
Case Study
In this chapter, you will be shown one of the examples of a viral story, and how it is structured in a way that is driven for virality, from its word choice to storytelling.

Your instructors:

Lai Chee Seng

Writer, Content Coach and Trainer

Chee Seng has a wide portfolio on crafting and strategizing viral content on social media. He has worked with big brands like Yahoo! Malaysia, LexisNexis, UMobile as well as UNICEF Malaysia, and is also recognized as MIA's 70 Rising LinkedIn Personalities in 2020.


Samuel Soong
Samuel Soong
Samuel Soong
Samuel Soong
Samuel Soong
Samuel Soong
Brian Siew

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