Knowing your Objective and Audience


Why is this Series Important?

To level up your skills in content marketing.
To better understand content suitability based on target audience.
To build a solid foundation in content marketing.

Made just for:

Marketers and Digital Marketing Beginners.
People who want to kickstart content creation for marketing.

Browse lessons:

Objective Planning & Strategizing
The first step in content creation and marketing is planning the objective and direction of your content. Let's take a look at what an objective is and how we can truly identify it.
Finding your Audience
To determine the right audience is not a difficult process, but we tend to overlook the importance of it! We will first need to know the type of audience we're targeting, then move on to where we can find them.
Building Your Consumer Persona
A consumer persona is crucial to guide you in creating relevant and suitable content. Grab a pen and notebook and let's build your consumer persona!

Your instructors:

Celine Ting

Managing Director of OpenAcademy

Celine currently heads OpenAcademy, with the goal to build a real and unbiased learning experience for students, SMEs and entrepreneurs. Apart from leading several digital projects across various industries, she has spoken at various digital-related events and is also a panel consultant on BFM Radio as a representative of OpenMinds™ and OpenAcademy.


Samuel Soong
Samuel Soong
Samuel Soong
Samuel Soong
Samuel Soong
Samuel Soong
Brian Siew

Frequently asked questions

OpenAcademy is the brainchild of OpenMinds™, a data driven mar-tech consultancy company based in Malaysia and Hong Kong. We launched to provide a no-nonsense platform in sharing real, unbiased, non-theory driven programmes designed for students, startups, business owners, teams and more!

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