Download App
Sign Up

Let’s talk about Ads and Landing Pages

4 CHAPTERS

Why is this Series Important?

To understand the basics of paid and organic content.
To understand the importance of landing pages.
To learn steps on how to create effective ads and landing pages.

Made just for:

Digital Performance Marketers and Digital Marketing Beginners
People who would like to dabble in performance marketing.
People who want to kickstart their content marketing journey.

Browse lessons:

Paid VS Organic Content
We all know there's paid content and just content. But what is the difference and why is paid content important? Let's dive in.
Create an Effective Ad
The goal to creating ads and content is to generate brand loyalty and create sales. Grab a pen and paper, and let's take a look at the basics of creating effective ads.
What is a Landing Page?
In this introduction, we will understand the difference between a landing page and a website, and why we need landing pages.
Effective Landing Page: Hook, Story, Offer
Creating a landing page is not difficult. With the right direction and guidelines, we can add value and credibility to our brand and product. Grab a pen and notebook, and let's see what it takes to create an effective landing page.

Your instructors:

Ryan Ng

Co-Founder of DriveFunnels

Ryan Ng is driven by a strong passion to excel in the fast-paced digital industry. He has worked alongside brands from the telco, F&B, FMCG, healthcare, education, hospitality, and retail industries. He is actively involved in the consultation and development of the digital ecosystem and the social media advertising process. Currently he supports digital agencies to help plan and execute successful digital acquisition campaigns for clients across the region.

Similar
Digital MarketingEntrepreneurshipTechnology

Effective Lead Capture Strategies

Nikita Wong
Digital MarketingEntrepreneurshipTechnology

The Power of Compelling Lead Magnets

Nikita Wong
Digital MarketingEntrepreneurshipTechnology

The Secret to Getting More Qualified Leads

Nikita Wong
CommunityInnovationTechnology

Fortifying Your Digital Defences

James Lim
CommunityInnovationTechnology

Cybersecurity and Data Protection Policies

James Lim
CommunityInnovationTechnology

Different Types of Malware

Ethan Seow
CommunityInnovationTechnology

Navigating Phishing Scenarios

Ethan Seow
CommunityInnovationTechnology

Understanding How Threats Work

Ethan Seow

Frequently asked questions

Answer this honestly – do you really want to watch a video longer than 5 minutes? Although the content is short, we promise that the content is still structured in a way that provides complete and continuous learning. It’s just that each video that you watch includes one impactful point and takeaway, and we think that sounds like a better deal!

OpenAcademy is a platform that enables communities to be able to learn directly from industry practitioners. Our goal is to provide a no-nonsense platform in sharing real, unbiased, non-theory driven content and programmes designed for students, startups, business owners, teams and more!

The OpenAcademy app is suitable for entrepreneurs, business owners, working professionals and even students that are looking to upskill and discover.

We only deliver what is tested and working for us. Our programmes are built on real experiences and insights by practitioners. You will learn from people who are currently working within the industry as strategists, consultants, notable keynote speakers, hands-on practitioners and more!

We have a variety of industry practitioners available on the app, all the way from F&B owners, UI/UX designers to digital consultants. Some known names are individuals like Freda Liu, Chin Renyi from myBurgerlab, CK Chang from OXWHITE, Kim May Chee from COCOdry and more!

We have more than 30 categories for you to choose from. The topics covers everything you need as an individual looking to get up to date with trends,  discover something new, what it takes to run a business or upskill in your current position ranging from Digital Marketing, Leadership, Cybersecurity to Mental Health at the workplace.

The subscription plan includes unlimited access to all OpenAcademy Originals content – including videos, articles, infographics that are updated regularly on a weekly and monthly basis with additional credits to learn further from the experts. 

Yes we do! We have a free 1 month trial period when you subscribe to our Yearly plan.

Yes, you’re more than welcome to be part of our growing pool of experts! Register your interest here. 

Envelope Linkedin Instagram Facebook

© 2022 OpenAcademy by OpenMinds™

Interested in this series?

Share
Download App

Share this series with you friends