MarTech Mistakes #3

Why is this Series Important?

To highlight five MarTech mistakes that businesses often make and why these mistakes might be detrimental to your business
To understand how to identify these mistakes and what you can do instead to utilise MarTech tools effectively for your business

Made just for:

Marketers, entrepreneurs & business owners
People who want to harness tools and technology to build smart marketing campaigns

Browse lessons:

MarTech Mistake: Lack of Integration
Celine explores how selecting the right MarTech tools can help ensure integration across teams, especially online and offline.

Your instructors:

Celine Ting

Managing Director of OpenAcademy

Celine currently heads OpenAcademy, with the goal to build a real and unbiased learning experience for students, SMEs and entrepreneurs. Apart from leading several digital projects across various industries, she has spoken at various digital-related events and is also a panel consultant on BFM Radio as a representative of OpenMinds™ and OpenAcademy.

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Frequently asked questions

OpenAcademy is the brainchild of OpenMinds™, a data driven mar-tech consultancy company based in Malaysia and Hong Kong. We launched to provide a no-nonsense platform in sharing real, unbiased, non-theory driven programmes designed for students, startups, business owners, teams and more!

We only deliver what is tested and working for us. Our programmes are built on real experiences and insights by practitioners. You will learn from people who are currently working within the industry as strategists, consultants, notable keynote speakers, hands-on practitioners and more!

Our videos are short and easy to digest. Each video is between 3-5 minutes.

We do have industry practitioners like Freda Liu, Chin Renyi from myBurgerlab, CK Chang from OXWHITE, Kim May Chee from COCOdry and more!

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