Having the right mindset is essential for your personal branding journey!

Why is this Series Important?

Before you can start your personal branding journey, it's important to first have the right mindset.
To understand where to start your personal branding journey.

Made just for:

People who want to find out what their brand is.
For those who want to learn how to start their personal branding story.

Browse lessons:

Getting It Right
First things first is to get it right! What are some words that represent you, what is your brand essence? Let's find out.
It Always Starts With Why
You need to know you Why? Working for What, Where, or Who just won't cut it. Let's find out why!
Delayed Gratification...But It Starts Now!
Personal branding takes time and effort, success doesn't happen overnight! Let's dive into what it means to accep delayed gratification.

Your instructors:

Freda Liu

Lead Radio Host and Producer at BFM Enterprise

Freda Liu is currently a broadcaster and producer at BFM Enterprise. Passionate about the industry, she is also a coach, content creator, and a sustainability advocate. She has been named Startup Journalist Of The Year for the ASEAN Rice Bowl Awards for Malaysia, Top 100 Inspirational LinkedIn Icon, and is a nominee for MaGIC’s Social Enterprise journalist. With her years of experience and passion, she is also an author of five books covering startups and marketing to personal growth.


Samuel Soong
Samuel Soong
Samuel Soong
Samuel Soong
Samuel Soong
Samuel Soong
Brian Siew

Frequently asked questions

OpenAcademy is the brainchild of OpenMinds™, a data driven mar-tech consultancy company based in Malaysia and Hong Kong. We launched to provide a no-nonsense platform in sharing real, unbiased, non-theory driven programmes designed for students, startups, business owners, teams and more!

We only deliver what is tested and working for us. Our programmes are built on real experiences and insights by practitioners. You will learn from people who are currently working within the industry as strategists, consultants, notable keynote speakers, hands-on practitioners and more!

Our videos are short and easy to digest. Each video is between 3-5 minutes.

We do have industry practitioners like Freda Liu, Chin Renyi from myBurgerlab, CK Chang from OXWHITE, Kim May Chee from COCOdry and more!

We have more than 30 categories for you to choose from, ranging from Digital Marketing to Mental Health.

OpenAcademy app is suitable for entrepreneurs, business owners, working professionals and even students!

The subscription plan includes unlimited access to all OpenAcademy Originals content and also additional creator credits!

Yes we do! We have additional free 1 month trial for you if you’re subscribing to Yearly plan.

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