Preparing for A Crisis


Why is this Series Important?

To understand how to utilize different types of media in crisis management
To understand the impacts of a crisis through traditional and online media

Made just for:

Business Owners, Entrepreneurs and Startup Founders
People who want to future-proof their businesses
People who have or are experiencing a crisis in their businesses

Browse lessons:

Have you ever wondered how crises can either be healed or worsen through the types of media that exist in this day and age? In this series, we will be discussing on how we can utilize both traditional and online media in crisis management.
Tick Tock, Tick Tock
Once a crisis surfaces, the clock starts ticking. Netizens will start buzzing and spreading talks about your brand. Here we teach you how pick up the speed from your end, so the damage to your brand won't continue to be tarnished by unauthorized personnels.
Organizational Considerations?
The people within your organisation - they matter, because in some situations, they will either be the bridge to the solutions or the boulder that blocks your way in completing the necessary procedure. So ask yourself, what are the organizational considerations that you and your team need to think about when planning a crisis kit for your brand?
Challenges and Response Paradigms
The levels of influences from external parties are one of the key factors on why brands and businesses have a hard time overcoming crises. It is important to not only respond fast, but also remain rational and calm while planning a response to a crisis. Tap in to learn more!
Online-Offline Interplay
The hotly debated topic of the 21st-century -- is social media credible? Can social media be the news sources we rely on? Click in, listen and reflect, then come back to this question again. By then, will this question be necessary or should you ask yourself a new question?

Your instructors:

Dr. Craig J Selby

Founder Partner at Orchan Consulting Asia

Dr. Craig J Selby is the co-founder and managing director at Orchan Consulting Asia, an established one-stop for change and crisis management. Craig is a strategist with focus on reputation and crisis communications, brand communications, and change management. An academic at heart, he co-founder The Third Degree a year ago, a support and knowledge platform for postgraduate research students.


James Lim
Ethan Seow
Ethan Seow
Ethan Seow
Earnest Lim
Celine Ting

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