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Relevance Rules

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Made just for:

Emerging Leaders & Managers
Those who want to learn how to start their personal branding story
Content creators dabbling in thought leadership
How to create a branding roadmap for leaders
How to promote and position yourself using online tools like social media
Seize opportunities, and increase visibility of your brand

Browse lessons:

Relevance Rules
In this video, we explore the second part of the AIR model: Relevancy. Benjamin shares insights on how to find, build, and effectively communicate your relevance to your audience. Learn strategies to ensure your brand stays pertinent and engaging, making a lasting impact on those you aim to influence.

Your instructors:

Benjamin Loh

Strategic Growth Speaker & Coach

Benjamin Loh is one of the youngest Certified Speaking Professionals (CSP), an accolade accorded to the top 12% of professional speakers globally. In the life insurance industry, Ben's focus is helping leaders and professionals be #TopoMind with the audience they served. He has spoken and trained over 55,000 professional advisors across 9 countries in Asia and also been a keynote speaker at the Asia Pacific Life Insurance Congress (APLIC), MDRT Day Indonesia 2019, MDRT Day Malaysia 2022. He has advised, consulted and coached numerous top-performing agency leaders and is also the 'advising CMO' to a $20M group and agency in Singapore for a leading Fortune-500 life insurance corporation. His work and insights have been featured on over 70 occasions on platforms like The HuffPost, Straits Times, Radio TV HK etc.

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