The Buyer’s Journey

Why is this Series Important?

To highlight what sets B2B sales apart from B2C sales, and how these differences determine which marketing approaches to take to reach customers.
To understand key effective strategies to generate effective leads and make connections with customers to successfully convert B2B sales.

Made just for:

Sales representatives, marketers, entrepreneurs, business owners, agents.

Browse lessons:

The Buyer’s Journey
Hanzo breaks down the 4 phases of the buyer's journey and explains why understanding it is crucial for generating efficient leads.

Your instructors:

Hanzo Ng

Sales Ninja Grandmaster

Hanzo is Grandmaster (Founder) of Hanzo Group. His group consists of sales training company Sales Ninja Training Sdn Bhd, corporate training provider Hero Training Sdn Bhd, and digital marketing agency Aggressive ROI Sdn Bhd. He is the author of Secrets of the Sales Ninja, Sales Ninja's Ultimate Business Strategies, How to Generate Leads & Sales Using LinkedIn and the founder of LinkedIn Academy Malaysia. He is a LinkedIn Influencer sponsored by Microsoft, and is also active on TikTok.


Harith Ridzuan
Annice Lyn
Bikesh Lakhmichand
Daniel Cerventus
Digital MarketingE-commerceEntrepreneurship
Sasha Tan
Digital MarketingE-commerceEntrepreneurship
Sasha Tan
Digital MarketingE-commerceEntrepreneurship
Sasha Tan

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