The Future of F&B Marketing


Why is this Series Important?

To understand the evolution of F&B Marketing
To foresee where F&B Marketing will be heading in the near future

Made just for:

Entrepreneurs and Business Owners in the F&B Industry
Digital Marketers in the F&B Industry

Browse lessons:

Evolution of F&B Marketing
How much has the F&B marketing scene changed over the years? How has the emergence of digital platforms affected the landscape of F&B marketing? Tap in to learn all about it!
Prediction for F&B Marketing (Part 1)
It is time to better the content on your platforms! Are photos still relevant in this day and age? Let's take a look at how we should progress and produce quality content.
Prediction for F&B Marketing (Part 2)
Collaboration is indeed key! It is time to work together and do things differently. Let's all take a step towards combining strengths and helping each other grow.
Prediction for F&B Marketing (Part 3)
Re-targeting specific audiences are crucial for the success of your marketing campaign. But the question is, how do you do it? Grab a pen and notebook and let us guide you through the steps.

Your instructors:

Chin Ren Yi

Co-founder of MyBurgerLab

Chin Ren Yi is the co-founder of myBurgerLab. The founding story of MyBurgerLab was inspired by In-N-Out Burger in the United States, known for their tasty burgers and great services. Fast-forward to the current time, after overcoming multiple challenges and setbacks, myBurgerlab is amongst the most successful F&B company in Malaysia and many Malaysians’ go-to place for awesome burgers and memorable experiences.


James Lim
Ethan Seow
Ethan Seow
Ethan Seow
Earnest Lim
Celine Ting

Frequently asked questions

OpenAcademy is the brainchild of OpenMinds™, a data driven mar-tech consultancy company based in Malaysia and Hong Kong. We launched to provide a no-nonsense platform in sharing real, unbiased, non-theory driven programmes designed for students, startups, business owners, teams and more!

We only deliver what is tested and working for us. Our programmes are built on real experiences and insights by practitioners. You will learn from people who are currently working within the industry as strategists, consultants, notable keynote speakers, hands-on practitioners and more!

Our videos are short and easy to digest. Each video is between 3-5 minutes.

We do have industry practitioners like Freda Liu, Chin Renyi from myBurgerlab, CK Chang from OXWHITE, Kim May Chee from COCOdry and more!

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