The (Human) Truths Behind Virality

10 CHAPTERS

Why is this Series Important?

To delve deep into the real factors behind virality of digital content, beyond the basic advices you will see on the Internet.
To better understand human nature, and apply these insights to improve your content marketing strategies.

Made just for:

Content marketers, digital marketers and content creators.
People who would like to improve the engagement of their digital content.

Browse lessons:

Introduction
Are you using the right framework of thinking to building your digital content? Or simply just creating for the sake of creating? Well, that's for you to find out in this series.
Why Do People Share Content?
A seemingly basic question with straightforward answers, but often times the answer we get for this question are not satisfactory, as they do not dive deep enough into the psychological reasons behind why people share content. Tap in to learn more!
To Amaze
In this chapter, you will learn the first reason why people share content on social media. Tap in to find out now!
To Amuse
People share content to amuse. In this chapter, you will learn about what it means to people on social media, through the creation of funny and entertaining content.
To Give
Does your content tap into human generosity? Click here to know more about how digital content that motivates people to give can drive virality!
To Inspire
Inspirational content always garner attention on social media. Tap in to find out what it means to create such content.
To Advice
Human beings have the innate desire to advice and help others in need. So creating content that gives people a chance to advice others is one of the factors of virality!
To Warn Others
We are driven to warn other fellow humans at times of danger. If your content can tap into this aspects of human nature, then it is guaranteed to drive great engagement. Learn more now.
To Unite
Human beings are social creatures, who organize ourselves in groups or tribes. We also want to feel belonged. Tap in to learn more about how to create content that creates a sense of belonging.
Case Study
To wrap up this series, let's dive into a controversial case study of Chinese New Year Yee Sang and how the elements of controversy help boost social media engagement, and potentially drive virality in the digital content you create.

Your instructors:

Lai Chee Seng

Writer, Content Coach and Trainer

Chee Seng has a wide portfolio on crafting and strategizing viral content on social media. He has worked with big brands like Yahoo! Malaysia, LexisNexis, UMobile as well as UNICEF Malaysia, and is also recognized as MIA's 70 Rising LinkedIn Personalities in 2020.

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