Triggers of Viral Content


Why is this Series Important?

To delve deep into the real factors behind virality of digital content, beyond the basic advices you will see on the Internet.
To better understand human nature, and apply these insights to improve your content marketing strategies.

Made just for:

Content marketers, digital marketers and content creators.
People who would like to improve the engagement of their digital content.

Browse lessons:

While it is true that a lot of the times content goes viral by chance, this does not mean that there is no regularity within viral content. In this series, we dive deep into the common observed features of virality to help you craft better social media content! Tap in now to learn!
Amazing and Amusing Content
People share content for different reasons, one of them is because they find the content amusing or are amazed by it. Tap to learn more about creating amusing amusing and amazing content for your audience!
Content that Makes You Look Good for Sharing
In this chapter, you will learn that people share content that makes them look good. But what exactly does this mean? Join us as we unpack this.
Content for the Lazy Brain
Studies show that the human brains process information best in certain display format. In this chapter, you will learn all about how to get your audience's attention by getting the presentation format right! Tap in to learn more.
Trusted Sources
Often times, content creators and social media marketers are so indulged in creating content that they forget the importance of assigning trustworthy sources to their content, or at least create an impression that their content comes from trusted sources. Tap in to learn and implement this tip!
Case Study
In this chapter, you will be shown a real-world case study and be guided step-by-step to apply all the virality features you have learned into your social media content development. Tap in to learn now!

Your instructors:

Lai Chee Seng

Writer, Content Coach and Trainer

Chee Seng has a wide portfolio on crafting and strategizing viral content on social media. He has worked with big brands like Yahoo! Malaysia, LexisNexis, UMobile as well as UNICEF Malaysia, and is also recognized as MIA's 70 Rising LinkedIn Personalities in 2020.


Samuel Soong
Samuel Soong
Samuel Soong
Samuel Soong
Samuel Soong
Samuel Soong
Brian Siew

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