What is A Crisis, Anyway?


Why is this Series Important?

To truly understand what a crisis means and when it hits
To understand the practice of providing a strategic response in crisis management.

Made just for:

Business Owners, Entrepreneurs and Startup Founders
People who want to future-proof their businesses
People who have or are experiencing a crisis in their businesses

Browse lessons:

What defines a crisis? How major an issue has to be in order for it to become a crisis? Click in, as we discuss on the factors that give rise to a crisis and the major types of crises that businesses encounter.
Then and Now
The speed of technology and how people respond to business crises are different as compared to 10, 20 years back. These are the key lessons that you should take note of when it comes to defining a crisis.
Is it really a crisis?
It is important for us to understand what a crisis and an issue is. Both can be handled in similar methods but the damage done by both are vert different. Tap in to learn more!
Types (Causes) of Crisis (Part 1)
A negative feedback can lead to a crisis if not handled well. Environmental issues could also cause damage to your business and result in an unwanted crisis. Tap in and find out the types of crises that could possibly happen to your brand.
Types (Causes) of Crisis (Part 2)
6 general categories of crisis that you need to take note of. These tips will not only help you to truly identify the potential crises you may face but also to prep your mind to anticipate potential crises in the future. Better to be safe than sorry!
Strategic Response
The responses that your brand provides when a crisis arises is important because they not only shape your brand's attitude towards a crisis, but also others' impressions and trust towards your brand. Take note of these key points to strategically respond to a crisis.

Your instructors:

Dr. Craig J Selby

Founder Partner at Orchan Consulting Asia

Dr. Craig J Selby is the co-founder and managing director at Orchan Consulting Asia, an established one-stop for change and crisis management. Craig is a strategist with focus on reputation and crisis communications, brand communications, and change management. An academic at heart, he co-founder The Third Degree a year ago, a support and knowledge platform for postgraduate research students.


Samuel Soong
Samuel Soong
Samuel Soong
Samuel Soong
Samuel Soong
Samuel Soong
Brian Siew

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